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Oct
16th
Freshen up the face
Posted by Chris.

Brands could be considered living entities: they are born, have a personality, undergo make-overs and, sometimes, they die. One way to keep your brand alive and kicking is to make sure its style stays up-to-date with the times. This involves the redesign of the logo and various other vehicles of communication. In trying to freshen up your brand, it is possible to get it wrong and go back a step. This separates the good designers from the great. Matt found a list of good (and not so good) brand redesigns.

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One Comment on "Freshen up the face"

  1. chris

    17th October 2008 at 9:10 am

    There definitely seems to be a few trends going on there. One of them being, simplification and subtle re-arrangement of the logo elements.

    Numbers 13 and 35 are pretty drastic…wow!

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