Firstly the difference between crowd-sourcing and user-generated content:
The term “crowd-sourcing” was originally coined by Wired Magazine in 2006, by Jeff Howe and Mark Robinson, and involves opening up tasks usually performed by company employees to a open or restricted community. User-generated content on the other hand is always publicly available, and this content forms the basis for Web 2.0,. It can also be referred to as “Conversational …
Google Street-view car caught in the reflection outside Refresh.
One of the Google Street View cars recently made a swing by the Refresh Creative Media offices and photographed itself in the reflection of the KFC downstairs. Street View imagery has only recently been made available in Cape Town and allows Google Users to see …
Gareth Cliff, the 5fm DJ, was complaining about how South African politicians often “Pull the Race-card” by bringing the issue of race into debate. Gareth asked what a Race-card would look like, so we designed a series and put them on racecard.co.za.
Refresh Creative Media’s 2010 video production showreel, featuring unfinished mountains, aquaculture, hoodia slimming gel, baby remedies, waterproof outdoor gear, and high performance alloys used in jet engines – who says Refresh is not involved in a diverse range of industries?
